Stop press!

Apparently there is a new flavour of Cheezles which I've never heard of before and didn't spot in any supermarket while we were stocking up on snacks to bring back to London - cheeseburger! I discovered this on my new favourite website http://www.taquitos.net/snacks.php?snack_code=1267 - a fully searchable website of worldwide snacks. Has anyone heard of this mysterious new flavour? Did they withdraw it because it was a massive flop or has this site stumbled across the Cheezles marketing plan for 2006?